141: B2B Brands Can Beat “Boring” and Bad Bounce Rates

141: B2B Brands Can Beat “Boring” and Bad Bounce Rates

0 0 hace un mes
What does a B2B brand’s website have in common with a SuperBall? A significant bounce rate! Okay, maybe not the funniest joke, but it does transition well into discussing a pretty real issue with many B2B brands: they’re boring! There are plenty exceptions, of course, but far too often, B2B brands end up being, as this week’s guest puts it, “B2Boring.” Ryan Urban, CEO & Co-Founder of BounceX, discusses how brands can get around that on this episode of RTU.

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